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Marketing Manager

SLS Cancun | Blvd. Kukulcan, Puerto Juarez, Zona Hotelera, 77500 Cancún, Q.R., Mexico

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Job Description

The Marketing Manager is responsible for developing and executing strategic marketing initiatives to enhance the hotel’s brand awareness, drive revenue growth, and position the property as a leading luxury destination in Cancún. This role oversees digital marketing, branding, PR, advertising, and promotional campaigns while ensuring alignment with the hotel’s business objectives.

 

Key Responsibilities:

1. Marketing Strategy & Brand Management:

  • Develop and implement comprehensive marketing plans to promote the hotel’s luxury positioning, dining outlets, spa, events, and guest experiences.
  • Maintain and strengthen the hotel’s brand identity, ensuring consistency across all channels (website, social media, print, etc.).
  • Monitor market trends, competitor activities, and customer insights to adjust strategies accordingly.

2. Digital Marketing & Online Presence:

  • Understanding of the hotel’s digital marketing efforts, including SEO/SEM, email marketing, paid advertising (Google Ads, Meta, etc.), and content strategy.
  • Lead social media strategy (Instagram, Facebook, LinkedIn, TikTok, etc.), engaging with influencers and generating visually compelling content.

3. Public Relations & Media Relations:

  • Collaborate with PR agencies and media outlets to secure coverage in luxury travel publications, blogs, and broadcast channels.
  • Organize press trips, FAM tours, and media events to showcase the hotel’s offerings.
  • Handle crisis communications and maintain a positive brand reputation.

4. Advertising & Promotions:

  • Plan and execute multi-channel advertising campaigns (print, digital, OTA partnerships, etc.).
  • Develop seasonal promotions, packages, and partnerships with luxury brands or local attractions.
  • Monitor campaign performance and ROI, adjusting strategies as needed.

5. Content Creation & Storytelling:

  • Supervise the production of high-quality visual and written content (photos, videos, blogs, newsletters).
  • Ensure all marketing materials reflect the hotel’s luxury standards and appeal to target audiences (leisure travelers, honeymooners, corporate clients, etc.).

6. Analytics & Reporting:

  • Track KPIs (website traffic, conversion rates, social engagement, revenue impact) and prepare regular reports for management.
  • Use data-driven insights to optimize marketing efforts and budget allocation.

Qualifications

  • Qualifications & Skills:
  • Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
  • 5+ years of marketing experience, preferably in luxury hotels/resorts or tourism.
  • Strong expertise in digital marketing (SEO, SEM, social media, email automation tools).
  • Proficiency in analytics tools (Google Analytics, Meta Business Suite, CRM systems).
  • Excellent communication skills in English and Spanish (written and spoken).
  • Creative thinker with strong project management and leadership abilities.
  • Knowledge of the Cancún/Riviera Maya market and key travel industry trends

 

  • Preferred:
  • Experience with luxury hospitality brands.
  • Familiarity with hotel PMS/CRS systems (e.g., Opera, Canva).
  • Relationships with travel agencies, influencers, and media contact

Additional Information

What's in it for you... 

  • The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
  • The chance to challenge the norm and work in an environment that is both creative and rewarding.
  • Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
  • A competitive package and plenty of opportunity for development.
  • Discounts across the entire Ennismore family of brands.
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