Assistant Marketing Manager

Company Description

Culture Focused / Environment & Sustainability / Diversity & Inclusion / Professional Development and Giving Back are core values of Mondrian Hong Kong, the soon to be opened luxury lifestyle hotel in Tsim Sha Tsui.

Part of Ennismore in a joint venture with Accor, creating the fastest growing Lifestyle Hospitality Company globally, is an agent of change, fueled by bold, captivating design and an expressive, playful mindset.

We are looking for passionate people who share our values and are excited to be at the heart of the most exciting cultural scenes in the world, providing a playful framework for guests and locals alike to immerse themselves in Mondrian’s progressive, forward-thinking approach.

Join us on this incredible pre-opening journey pushing boundaries and delivering a modern approach that surprises and challenges the status quo.

Mondrian is part of Ennismore, a multinational company comprising 15 brands; 130 operating hotels and resorts, with over 140 in the pipeline; 76 iconic venues, and over 300 restaurants and bars.

mondrianhongkong.com

ennismore.com

Job Description

What Will You Do?

• Formulate and implement digital initiatives through new media and digital platforms to build brand awareness, drive traffic and conversion
• Plan and execute digital marketing campaigns, including SEO, SEM, social media, e-newsletter and content marketing to achieve business goals based on projects’ objectives
• Conduct data analytics for marketing campaigns to provide performance reports and insights for campaign optimization
• Help define business requirements, operational metrics, key performance indicators, and develop roadmap for hotels digital properties
• Expert with Google Marketing Platform, Meta Ads Manager and Programmatic platforms
• Target-oriented, proactive, fast-paced with strong communication, presentation, and interpersonal skills
• Understanding of web analytic metrics
• Manage the operation of content management system for all digital platform
• Drive digital campaign launches in collaboration with internal departments and agencies
• Work closely with technical and content teams to deliver digital projects with quick time-to-market and optimal resources

Qualifications

Knowledge and Skills

• Degree holder – preferred in Marketing, Communications, Journalism, or Hotel Management disciplines
• Minimum 5 years’ experience in Digital Marketing, either in-house or agency, candidate with rebranding experience is a plus
• Proven track record of managing all aspects of a successful product through its lifecycle
• Presentable and creative self-starter with good business acumen
• Strong organizational, project management and planning skills. Able to prioritize multiple tasks under tight deadlines while maintaining work quality
• Experience in managing websites, apps and analytics tools will be an advantage
• Be a good team player and able to work with the result-oriented team
• Good at marketing analytics with strong skill in digital/ social analytics tools (e.g. Google Analytics, Adobe Analytics, Tealium, Google Ads and Social media Ads)
• Very strong interpersonal and communications skills, good multi-tasking skills, able to work under pressure and to short deadlines
• Good command of both spoken and written English and Chinese, proficiency in Putonghua would be a definite advantage