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Community Manager

SLS - Barcelona


Company Description

SLS Barcelona, a five-star urban resort of extraordinary experiences, brings a new variety of seaside glamour, indulgence and excellence to Barcelona’s waterfront district of Port Forum. Here the hallmarks of an SLS wonderland – playful ambiance, VIP treatment, and theatrical experiences - meet idyllic views to set a lavish stage for the extraordinary to unfold. The only 5-star hotel in the city to feature a terrace off every guestroom (471 in total), SLS Barcelona is all-encompassing in its delight, offering an array of exclusive amenities including rooftop dining and bars, three inviting swimming pools, a spacious 800 square-meter ballroom with abundant natural light, break out rooms catering to all size of meetings, a rejuvenating spa, and a state-of-the-art fitness centre. Say farewell to the ordinary, and hello to the extraordinary! 

Job Description

What you’ll do

We are looking for a Community Manager to join the pre-opening team at SLS Barcelona. Under the guidance of the Director of Marketing, you will support the Director of Marketing in the development and implementation of the marketing strategy and plan roll-out. The Marketing Manager will ensure that all marketing activities embody the essence of the SLS brand by fostering an environment where marketing initiatives are carefully crafted to resonate with the brand's identity, values, and objectives.

  • Develop and implement paid media campaigns across various digital channels to promote the hospitality establishment's offerings and drive conversions.
  • Collaborate to create integrated campaigns that combine social media, influencer partnerships, and paid media efforts. 
  • Monitor and optimize paid media campaigns to maximize ROI and reach target KPIs such as click-through rates and conversion rates.
  • Ensure consistency in messaging and branding across all digital channels, including social media, influencers, paid media, and e-retail. 
  • Stay informed about the latest trends and technologies in digital marketing, e-commerce, and influencer marketing to stay ahead in the competitive hospitality industry. 
  • Define key performance indicators (KPIs) for each aspect of the digital marketing strategy, such as social media engagement rates, influencer reach, e-retail conversion rates, and PR campaign success metrics. 
  • Identify and build relationships with influencers whose values and audience align with the hospitality establishment's brand image. 
  • Collaborate with influencers on PR campaigns that generate positive media coverage and brand mentions across digital platforms. 
  • Coordinate influencers at events, collaborations, and press opportunities to generate buzz and increase brand awareness along with the Lead Brand Ambassador. 
  • Monitor influencer partnerships to ensure they are aligned with the establishment's messaging and goals. 
  • Leverage influencer content for public relations efforts, such as press releases, media pitches, and brand storytelling. 
  • Integrate influencer collaborations into broader PR campaigns to amplify messaging and reach a wider audience. 
  • Measure the impact of influencer partnerships on PR efforts through metrics such as reach, engagement, and sentiment analysis. 
  • Collaborate to align influencer strategy with overall communication goals and key messages. 
  • Continuously evaluate and adjust the influencer PR strategy based on performance data and industry trends to optimize results and drive brand growth.


What we are looking for...

  • Degree with emphasis in 360 Marketing management.
  • +3 years’ experience in hospitality/luxury marketing department.
  • Proven team player with a high level of energy and motivation with a proven track record of living the company's values.
  • Proficient knowledge of computer systems such as: Microsoft Word, Excel & Outlook is required
  • Ability to multitask, work in a fast-paced environment and have a high-level attention to detail
  • Excellent verbal and written communication skills. Fluent in Spanish and English.
  • You make people feel good - your team, guests and colleagues alike.  You make a positive impact.
  • You’re a strong team leader, a natural at managing and inspiring others in a way that gets the best out of them.
  • You are an excellent relationship builder, confident in working with other teams and leaders; you’re passionate about what we can achieve together.
  • You take ownership of important issues, solve problems, and make effective decisions.
  • You learn quickly and adapt to SLS’s unique culture.
  • You are humble and open to ideas. We leave our ego at the door and help get things done.
  • You’re up for doing things differently and trying (almost) everything once.
  • You want to be part of a team that works hard, supports each other and has fun along the way.

Additional Information

What's in it for you... 

  • The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand. 

  • The chance to challenge the norm and work in an environment that is both creative and rewarding. 

  • Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity. 

  • A competitive package and plenty of opportunity for development. 

  • Excellent discounts across the entire Ennismore family of brands. 


SLS is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collection of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint- venture with Accor, formed in 2021. 

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