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Director of Marketing

SLS Barcelona | Carrer de Vila, 08017 Barcelona, Spain


Company Description

SLS Barcelona brings a new variety of oceanside glamor, indulgence and excellence to Barcelona’s vibrant 22@ neighborhood.  Here the hallmarks of an SLS wonderland – playful ambiance, VIP treatment, and theatrical experiences - meet idyllic views to set a lavish stage for the extraordinary to unfold. The only 5-star hotel in the city to feature a terrace off every guestroom (471 in total), SLS Barcelona is all-encompassing in its delight, with two pools, a spa, fitness center and six bars and restaurants that create lively food and entertainment within this singular location. A 750sqm auditorium and a dozen versatile meeting spaces round out the offering to form the complete destination - inviting groups, events and travelers of all types to say, “farewell to the ordinary.”


We are looking for an experienced Director of Marketing to join the pre-opening team at SLS Barcelona. Under the guidance of the General Manager and Global Brand Marketing, the Director of Marketing will create and execute marketing plans and strategies that increase revenue for all SLS Barcelona areas of business, while building broader SLS brand recognition.

Job Description

What you'll do...

  • Develop strategic marketing plans for the hotel to drive revenue across all departments.
  • Partner with sales and revenue to ensure unified approach, develop offers and campaigns that drive revenue for the hotel, executed in alignment with SLS brand creative standards.
  • Provide functional leadership and strategic support for your team, executive leadership, internal customers and vendors, including agencies.
  • Lead a team of professionals with functional expertise including but not limited to Public Relations, Social Media, Paid Media Advertising, Email Marketing and Graphic Design.
  • Oversee the Hotel website; ensure information is up-to-date, hotel events, offers and F&B information are merchandised appropriately across the site.
  • Oversee development and execution of on-property marketing communications aligned with SLS brand creative standards (printed collateral and posters, digital screens in public spaces, etc.)
  • With support of Ennismore corporate PR lead, oversee local and national PR agency to support visibility and positioning of the hotel and all F&B outlets.
  • Create relationships with local press, influencers and tastemakers, and coordinate media stays and events to host these audiences at the hotel.
  • With support of Ennismore Digital Marketing lead, oversee marketing agency to execute performance driving paid media marketing tactics including paid search and paid social, and suggest new or other tactics to drive business goals (i.e. OOH, Google PMAX).
  • Manage hotel and F&B outlet social media channels, including content calendar creation and community engagement.
  • Lead hotel email marketing program inclusive of monthly newsletters, and ad hoc communications to promote key hotel events and happenings.
  • Liaise with SLS Brand team on styling and execution of property photoshoots to support social and marketing initiatives.
  • Develop ownable on-going programming that will attract both visitors and locals, and differentiate SLS in the market.
  • Budget development and ongoing budget management.
  • Tracking and resolving problems/issues escalated by end users.
  • Devising or modifying procedures to solve process problems that will result in more efficient productivity and higher caliber product.
  • Gathering business objectives from operations teams and proposing marketing solutions to help achieve them.
  • Partner with the corporate SLS Brand Marketing team to develop and execute marketing plans and ensure brand standards are implemented and consistently followed.
  • Ensure guests feel welcome and are given responsive, friendly and courteous service at all times.


What we're looking for...

  • Someone with a passion and knowledge of the arts, design and the hospitality industry who has their finger on the pulse in Barcelona and beyond
  • Someone who understands, celebrates and embraces the SLS brand values
  • A creative campaign thinker - from ideation to delivery who is capable of translating ideas and visions into the hotel operation 
  • University degree with emphasis in Marketing is strongly preferred.
  • At least 5 years of experience in progressive roles within a marketing function, preferably in an upscale or lifestyle brand hotel
  • Proficient understanding of systems such as: Microsoft Word, Excel, Powerpoint & Outlook, Opera, Canva, Sprout, etc.
  • Proven team leader with a high level of energy and motivation, a natural at managing and inspiring others in a way that gets the best out of them.
  • Ability to work independently and to partner with others to promote an environment of teamwork
  • Ability to multitask, work in a fast-paced environment, meet deadlines and have a high-level attention to detail
  • You combine analytical and methodical thinking with high attention to detail and a solution-focused approach.
  • Excellent verbal and written communication skills. Fluent in Spanish and English.
  • You make people feel good - your team, guests and colleagues alike.  You make a positive impact.
  • You are an excellent relationship builder, confident in working with other teams and leaders; you’re passionate about what we can achieve together.
  • You take ownership of important issues, solve problems, and make effective decisions.
  • You learn quickly and adapt to SLS’s unique culture.
  • You are humble and open to ideas. We leave our ego at the door and help get things done.
  • You’re up for doing things differently and trying (almost) everything once.
  • You want to be part of a team that works hard, supports each other and has fun along the way.

Additional Information

What's in it for you...

  • The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
  • The chance to challenge the norm and work in an environment that is both creative and rewarding.
  • Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
  • A competitive package and plenty of opportunity for development.
  • Excellent discounts across the entire Ennismore family of brands.

SLS is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collection of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint- venture with Accor, formed in 2021.

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