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Social Media Manager

Dubai, UAE


Company Description

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.
The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan TreeAngsanaCassiaDhawa and Laguna, and the highly anticipated new brands of HommGarrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya.
Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 10,000 associates across 23 countries. The Group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 70 hotels in 17 countries, it has over 50 new properties in the pipeline.

Banyan Tree Dubai is a lively, island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories. Fronted by 500m of a pristine, private beach with uninterrupted views of the Arabian Gulf and backed by the iconic Ain Dubai. With the ambience of a sleek, relaxed, luxe island getaway, Banyan Tree Dubai boasts 3 chilled outdoor pools, fully-serviced beach, award-winning Banyan Tree Spa, a fitness center and 7 dining options.

Job Description

The Social Media Manager will be responsible for developing and executing the social media strategy, crafting engaging content, and fostering a thriving online community whilst staying on top of the latest social media trends and platforms.

•    Develop and implement a comprehensive social media strategy that aligns with our marketing goals.
•    Create engaging content (text, images, videos) for various social media platforms (e.g., Facebook, Instagram, X (formerly Twitter), Tik Tok, Threads, etc.).
•    Schedule and publish social media content via social media scheduling tools such as Meta for Business, Sprinklr, Hootsuit, Sprout Social, etc.
•    Monitor social media channels and respond to comments and messages in a timely and professional manner.
•    Engage with followers and build a strong brand community on social platforms.
•    Oversee customer service provided via social media.
•    Monitor the company's brand sentiment on social media.
•    Run social media advertising campaigns and analyze their performance.
•    Manage and analyze social media campaigns, tracking key performance indicators (KPIs).
•    Stay up-to-date on the latest social media trends and platforms and leverage them to optimize campaign performance.
•    Identify and collaborate with influencers and content creators to reach new audiences.
•    Collaborate with other marketing team members on integrated marketing campaigns and ensure brand consistency.
•    Analyze social media data to track performance, measure ROI, and identify areas for improvement.


•    Bachelor's degree in Marketing, Digital Marketing, Advertising or a related field (preferred).
•    3+ years of proven work experience as a Social Media Executive or similar.
•    Proficiency in content management and content management tools (such as Meta, Sprinklr, etc).
•    Proven experience in developing and managing social media strategies.
•    Strong understanding of marketing and social media principles and best practices.
•    Excellent copywriting skills.
•    Fluent proficiency in English and additional languages is a plus.
•    Experience with Google Analytics and other analytics platforms.
•    Strong knowledge of SEO and keyword search.
•    Proficiency in using Adobe Photoshop, Illustrator, Lightroom, InDesign and Premiere Pro (or similar).
•    Proficiency in using AI Tools.
•    Excellent organizational skills and time management skills.
•    Ability to work independently and as part of a team.

Additional Information

As part of our commitment to your growth and success, we ensure you receive the necessary support, training, and leadership throughout your journey with us. You'll have the opportunity to participate in training and development programs aimed at honing your skills and enhancing your expertise in luxury hospitality space.

* these questions are a must