Digital Marketing Manager

Company Description

About SO/ Bangkok

Located in the vibrant capital of exotic Thailand, SO/ Bangkok combines modern dynamism with classic wonder in a true meeting of East and West. With 237 rooms and suites, the urban luxury design hotel offers themed accommodations created around the Five Elements - Water, Earth, Wood, Metal, and Fire. Inspired and innovative, SO/ Bangkok is an iconic landmark of design and a masterpiece of collaboration by Thailand’s top five designers and world renowned fashion designer Monsieur Christian Lacroix.  

An exciting selection of innovative restaurants and bars showcase the very best in refined dining in a variety of relaxing ambiences. SO/ Bangkok commands a prime central location where anything is possible, from contemporary high-rises to traditional Buddhist temples, from bustling street markets to ritzy upscale shopping complexes, from notorious nightlife to a gourmet’s choice of dining.

Job Description

The Digital Marketing Manager is responsible for driving the hotel’s online visibility, digital performance, and revenue growth through strategic digital initiatives. This includes managing online advertising, SEO/SEM, website optimization, CRM, email marketing, OTA content, and digital partnerships. The role ensures all online channels support Rooms, F&B, Spa, MICE, and Event revenue.

Key Responsibilities

1. Digital Strategy & Planning

• Develop annual and quarterly digital marketing plans.
• Define KPIs for Rooms, F&B, Spa, and Events.
• Align with brand HQ digital guidelines.
• Identify new digital opportunities and trends.

2. Website Management & Optimization

• Oversee website content, banners, landing pages.
• Ensure rate parity with OTAs.
• Improve UX/UI within brand guidelines.
• Manage SEO, metadata, keywords, and indexing.

3. Performance Marketing & Paid Media

• Manage Meta Ads, Google Ads, TikTok Ads, retargeting.
• Set audiences, budgets, and bidding strategy.
• Optimize campaigns weekly based on ROAS and CPC.
• Coordinate with agencies for larger campaigns.

4. SEO & SEM

• Conduct keyword research for Rooms and F&B.
• Improve ranking for high-intent keywords.
• Resolve Search Console issues.
• Audit website content for SEO growth.

5. CRM, Email & Database Marketing

• Manage EDM campaigns and database segmentation.
• Build automated email flows.
• Track open rates, CTR, and conversions.

6. OTA Support

• Support ALL website content and marketing campaigns
• Manage photos, descriptions, amenities, promotions.
• Improve OTA visibility and review scores.

7. Social Media Integration

• Support boosting, retargeting, and tracking.
• Manage UTM parameters.
• Integrate social content into email and website.
• Supporting content, post
• Responsible for LINE MyShop, CRM, my.so, MegaTix

8. Data Analytics & Reporting

• Track performance using GA4, Ads Manager, dashboards, LINE MyShop
• Provide weekly/monthly insights.
• Monitor direct booking traffic and guest behavior.

9. E-Commerce & Direct Booking Growth

• Increase website bookings via exclusive offers.
• Improve conversion rate.
• Reduce OTA dependency.

10. Partnerships & Digital Collaborations

• Manage 3rd parties, Hungry Hub, content sites.
• Build partnerships with banks, airlines, fintech.
• Negotiate placements and campaigns.

11. Compliance & Brand Standards

• Ensure compliance with brand digital guidelines.
• Follow PDPA/GDPR standards.
• Coordinate with IT on secure tracking and tools.

12. Payment Dues and Subscription

• Support summation of credit card payment
• Monitor Dues & Subscription to ensure the renewal

KPIs (Digital Marketing Manager)

1. Revenue KPIs

• Growth in direct booking revenue.
• Lower OTA cost of acquisition.
• ROAS target achievement.
• Improved conversion rate.

2. Digital Performance

• Website traffic increase.
• SEO ranking improvement.
• High CTR and lower CPC.
• Effective retargeting results.

3. CRM Performance

• Growth of email database.
• Strong open rate and CTR.
• EDM-driven booking conversions.

4. F&B & Spa Digital Support

• Traffic and leads for restaurant bookings.
• Conversion on F&B landing pages.

5. OTA Performance

• Visibility score improvement.
• High-quality content score.
• Lower cancellation rate.

6. Reporting & Insights

• On-time weekly/monthly reports.
• Actionable insights provided.

7. Execution & Coordination

• On-time campaign deliveries.
• Zero errors in ads or links.
• Positive feedback from stakeholders.

Qualifications

• Male or Female
• Strong knowledge of SEO, SEM, Meta Ads, Google Ads, WordPress, microsite-knowledge.
• Advanced: SEO, SEM, Meta Ads, Google Ads, and CRM knowledge.
• Age 30+ years
• Strong digital copywriting, Canva
• Understanding of OTA, Social medias, Google mechanics.
• Analytical mindset.
• 3-5 years Hospitality or Agency experience preferred.
• Studied: Bachelor’s Communication Arts, Digital Marketing, Advertising, or related field.

Additional Information

Benefits:

• Life & Health insurance
• SSO
• Duty Meals
• Provident fund
• Heartist Card