Director of Leisure Sales

Company Description

Ennismore, together with its luxury brand SLS Hotels, has developed a spectacular all-inclusive project in the oasis of Playa Mujeres, just north of Cancún, Mexico: SLS Playa Mujeres Cancún, All-Inclusive Collection.

Our all-inclusive resort features 498 luxurious guest rooms, along with an impressive selection of 18 restaurants and a rejuvenating spa. Perfect for adults seeking an escape as well as families looking for connection and adventure, the hotel offers a world of extraordinary experiences in Cancún, delivering a wide range of services and activities designed for travelers of all ages.

This is not a project for those seeking simplicity. At Ennismore, we are ambitious, and this project is a clear reflection of that. If you are looking to make an impact while we continue to expand our presence in Mexico, help build an exciting hotel with an exceptional offering, and collaborate with some of the brightest and most talented professionals in the world of luxury and lifestyle hospitality, this could be the perfect opportunity for you.

Job Description

SLS Playa Mujeres, part of SLS Hotels and Ennismore | Accor, is looking for a Director of Leisure Sales to lead and grow our leisure segment in one of the most competitive and exciting destinations in the Caribbean.

Core Competencies & Functional Knowledge

• Deep expertise in luxury hospitality standards and guest expectations within 5-star and ultra-luxury environments.
• Strong command of global distribution and consortia channels, including GDS, CRS, and luxury networks (e.g., Virtuoso, Amex FHR).
• Advanced knowledge of revenue management and pricing strategies, including forecasting, segmentation, and ADR optimization.
• Comprehensive understanding of luxury leisure sales cycles, including FIT, wholesale, and tailor-made segments.
• Solid financial and analytical acumen, including budgeting, ROI evaluation, and performance tracking.

Key Responsibilities

• Develop and implement a comprehensive leisure sales strategy targeting the luxury segment, driving revenue growth, market share, and ADR optimization.
• Build, manage, and expand strategic relationships with leading luxury consortia, including Virtuoso, American Express Fine Hotels & Resorts (FHR), Signature Travel Network, Traveller Made, and Serandipians, as well as top-tier tour operators and high-end travel agencies.
• Identify and capitalize on new business opportunities across key international markets, strengthening the hotel’s global footprint within the luxury leisure segment.
• Negotiate preferred partnerships, consortia agreements, and tactical campaigns to maximize production, profitability, and brand visibility.
• Work cross-functionally with Revenue Management, Marketing, and Distribution teams to align pricing strategies, targeted promotions, and luxury-focused campaigns.
• Represent the hotel at premier international luxury travel events (e.g., ILTM, Virtuoso Travel Week), trade shows, sales missions, and exclusive industry engagements.
• Monitor market trends, luxury travel behaviors, and competitor activity to ensure a strong and differentiated market position.
• Drive engagement and loyalty with key travel advisors, ensuring exceptional service delivery and consistent recognition of VIP and high-net-worth clientele.

Qualifications

Candidate Profile

• Bachelor’s degree in Hospitality, Tourism, Business, Marketing, or related field.
• 5+ years of experience in hotel sales, with a strong focus on the leisure segment.
• Proven experience working with international tour operators and global markets.
• Strong knowledge of the Mexican Caribbean hospitality market.
• Advanced English required.
• Excellent negotiation, relationship-building, and leadership skills.

Additional Information

• The opportunity to join an innovative, fast-growing international group, committed not only to building new hotels but also to creating a global brand.
• The chance to challenge the conventional and work in an environment that is both creative and rewarding.
• To be part of a passionate team dedicated to delivering exceptional hospitality experiences and exploring new destinations at every opportunity.
• A competitive compensation package and multiple opportunities for growth and development.