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Reservation Manager (F/M/X)

SO/ - Cha Am

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Company Description

Nestled on the Gulf of Thailand’s captivating coastline, SO Sofitel Hua Hin stands as Hua Hin’s most distinctive 5-star hotel in Cha-Am, north to Hua Hin, just a short 2.5-hour drive from Bangkok, this luxury beachfront resort offers chic design with 100 rooms and 8 villas, including private pool villas.

A luxury private beachfront experience in Hua Hin defines the experience, with soft sand underfoot, tranquil shoreline walks, and the calming sound of waves creating a sense of effortless escape. Playful artwork, contemporary architecture, exclusive accommodations, exceptional dining, and a curated selection of activities complete a refined seaside destination for couples and families.

Job Description

Reservations Management

  • Oversee the daily operations of the Reservations Department.
  • Ensure all reservations are processed accurately and promptly.
  • Monitor room inventory, availability, and booking patterns.
  • Manage room allocations to optimize occupancy and revenue.
  • Ensure reservation policies and procedures are consistently followed.

Revenue Optimization

  • Work closely with the Revenue Management team to maximize ADR, occupancy, and RevPAR.
  • Monitor booking pace, market demand, and pickup reports.
  • Ensure rate parity across all distribution channels.
  • Control room inventory across direct and third-party channels.
  • Support promotional campaigns and special offers.

Guest Service

  • Ensure timely and professional handling of reservation enquiries.
  • Resolve complex reservation issues and guest complaints.
  • Maintain high standards of communication with guests and internal departments.
  • Support VIP, group, and special requests.

Team Leadership

  • Recruit, train, coach, and develop Reservations team members.
  • Prepare work schedules and manage staffing levels.
  • Conduct performance reviews and provide continuous feedback.
  • Foster a culture of service excellence and teamwork.

Systems & Administration

  • Ensure accurate use of PMS, CRS, Channel Manager, and booking platforms.
  • Maintain reservation records and guest profiles.
  • Monitor reservation reports and identify trends.
  • Ensure data accuracy and compliance with company policies.

Cross-functional Collaboration

  • Coordinate closely with Front Office, Sales, Revenue Management, Housekeeping, and Finance.
  • Support group bookings and special events.
  • Communicate forecast changes and inventory updates.
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