Director of Marketing, Rixos Baghdad

Company Description

Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.

Job Description

As the Director of Marketing, you will be entrusted with the following critical responsibilities:

• Develop, implement, and oversee the marketing budget, including forecasting, planning, and monitoring.
• Establish and maintain professional relationships with local journalists, community leaders, institutions, and embassies.
• Compose and distribute press releases to local media regarding significant hotel news and events.
• Manage and respond to press inquiries about the hotel with utmost professionalism.
• Orchestrate and execute high-profile PR events.
• Provide exemplary care and attention to journalists during their stay at the hotel.
• Implement proactive PR measures to enhance the hotel's reputation.
• Oversee general PR administrative tasks with precision and attention to detail.
• Develop and execute strategic marketing activities to support Rooms, F&B, and Banquet sales.
• Adhere strictly to company standards and maintain impeccable grooming at all times.
• Participate in mandatory training sessions as scheduled.
• Demonstrate unwavering cooperation and respect within the team and across departments.
• Maintain comprehensive knowledge of daily activities and all hotel facilities.
• Establish and regularly update a press database for the local market.
• Curate and maintain an extensive picture archive of the property, ensuring high-quality images are readily available.
• Develop and maintain an up-to-date press kit and fact sheet for the hotel.
• Manage inventory of all marketing materials, including flyers, information packets, and brochures.
• Maintain access to Rixos press kit and all relevant group information.
• Systematically collect and archive press clippings.
• Liaise with the Corporate Public Relations Department for Rixos-related press inquiries.
• Cultivate and maintain strong relationships with local journalists through regular communication and strategic engagement.
• Foster connections with the local community, embassies, institutions, and administrations.
• Oversee the care of visiting journalists and VIPs during their hotel stay.
• Implement a strategic approach to press relations, including appropriate gifts, invitations, and visits.
• Plan, organize, and conduct follow-up for PR events, including press cocktails and lunches.
• Diligently maintain and enhance the hotel's image across all major online platforms.
• Ensure consistent and relevant information flow to hotel staff regarding Rixos news and updates.
• Collaborate closely with the General Manager, Hotel Manager, and other Heads of Departments to maintain alignment on marketing initiatives.
• Contribute content for internal company publications via Corporate Public Relations.
• Facilitate cross-marketing efforts with other Rixos hotels.
• Demonstrate comprehensive knowledge of the Rixos group and its core values.
• Participate in the annual Public Relations workshop organized by Corporate Public Relations.
• Provide unwavering support to Corporate Public Relations across all required areas.
• Strictly adhere to all hotel rules and regulations as outlined in the handbook.
• Foster a work environment that promotes employee morale and instills departmental pride.
• Consistently project a professional image to customers and provide exceptional assistance with a prompt, caring, and helpful attitude.
• Anticipate customer needs to enhance service quality and customer satisfaction.
• Demonstrate flexibility in assisting other areas of the Hotel in response to business and customer needs.
• Maintain thorough familiarity with the hotel's emergency procedures and remain prepared for any potential emergencies.
• Develop and implement a comprehensive yearly or half-yearly PR action plan and budget.
• Familiarize oneself with all relevant company documentation, particularly the Operational Standards pertinent to the role.
• Assume the responsibilities of Duty Manager when scheduled.
• Execute any additional duties as assigned by management.
• Participate in Task Force Teams for new property openings as required.
• Undertake any other reasonable tasks as requested by senior management.

Qualifications

EXPERIENCE & QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred
• Minimum 7-10 years' experience in marketing, digital, or related professional area
• Proven track record of successful marketing campaigns in the hospitality industry
• Extensive experience in luxury or lifestyle hotel marketing
• Demonstrated expertise in digital marketing strategies, including social media and content marketing
• Strong understanding of e-commerce platforms and revenue management principles
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Proven leadership experience, with the ability to inspire and mentor a marketing team
• Strong analytical skills and proficiency in data-driven decision making
• Exceptional communication skills, both written and verbal, in English; additional language skills are a plus
• Proficiency in marketing analytics tools and CRM systems
• Experience in budget management and financial planning for marketing departments
• Strong network of industry contacts and relationships with key media outlets
• Ability to work effectively in a fast-paced, multicultural environment
• Willingness to travel and flexibility to work outside regular business hours when required

Additional Information