Brand & PR Manager – The Hoxton, Lloyd

Company Description

We are looking for a Brand & PR Manager, to join us here at The Hoxton, Lloyd Amsterdam.  

You are frontline eyes and ears of The Hoxton, the guardian of the brand values, the curator of the guest experience and the force in driving commercial performance in our F&B spaces. You play a pivotal role working across all departments on property, as well as the brand and design team centrally. You’re constantly looking for opportunities to enhance and elevate the experience for guests and locals. You will think of the whole hotel as your canvas to create an experience that people rave about want to keep coming back to. From the tiny details to the big ideas, you always-on, spotting both issues and business opportunities, with no ‘staying in lane’ required!

A city so good we had to double down! In 2023 we have opened our second Hoxton in Amsterdam, this time based in the Eastern Docklands where we are lovingly taken the reins of the historic former Lloyd Hotel. This beautiful property features 136 bedrooms, including the introduction of some new rooms categories for the Hox, a large ground floor restaurant and huge outdoor terrace, a new bar and The Apartment – our unique meetings and events concept.

More about us…

The Hoxton is a series of open-house hotels, each in a neighbourhood that we love. Ever since we opened our first hotel in Shoreditch, we’ve never just been about offering a bed for the night. We want to be more than that: proving style doesn’t need to be sacrificed for good value and providing a place where guests can hang out alongside the locals and submerse themselves in the neighbourhood with vibrant, welcoming public spaces.

What’s in it for you… 

• Become part of a team that’s very passionate about creating great hospitality experiences.
• Competitive salary.
• 25 days holiday (plus bank holidays) and pension.
• Food on us during your shift.
• Enjoy a free night at The Hoxton and a meal for two when you first start with us.
• Training to get you settled into your role with ongoing development that helps you think, make and thrive to set you up for success at work.
• Time off to volunteer with one of our partner charities.
• Hox Hero and Nifty fifty, our rewards for going the extra mile and living our values.
• An annual diversity and inclusion calendar of events creating opportunities for you to learn, celebrate and make a positive impact.
• Regular team get togethers, from our High Fives to our (pretty special!) team parties – we know how to have a good time!
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Join an innovative, fast-growing, international group that is shaking things up on the hospitality scene.
• Excellent discounts across The Hoxton and the global Ennismore family.

Job Description

What you’ll do…

From building a strong cultural and entertainment programme, to creating traffic driving F&B activations, to personal touches for guests and strategic partnerships that enhance the experience - you will be responsible for driving innovative thinking delivering on both brand and business objectives.

• Be the brand guardian – translate the Global/Regional brand strategy into a relevant local plan that delivers on local insights and needs while maintaining global brand consistency.
• Be part of the Property Management team. Understand the business and brand goals and work with the revenue, sales and operations team to drive brand alignment and develop an integrated marketing plan to support each property.
• Drive commercial opportunities and output of our F&B outlets
• Be the consumer and competitor expert to develop insights that ensure we continue to build a compelling product offer that drives innovation and excitement.
• Own the guest journey (Hotel, R&B, apartment, co-working) ensure every touch point is on brand and delivering personal and innovative experiences while driving a cohesive message and cross-selling opportunities where appropriate.
• Develop a strong cultural programme of events, activations, installations, performances that root us in local creative communities across art, fashion, music, tech, wellness etc.
• Build strong network of brand partnerships to elevate the brand reach into new and interesting communities.
• Develop and own a brand ambassador plan across key industries that adds credibility, drive advocacy and repeat guests.
• Develop a bespoke product range to sell at the hotel with local partner makers, alongside the Head of Product in London.
• Measure the performance and effectiveness of campaigns and assess against goals and ROI.

Qualifications

What we're looking for...  

• Individuals. You’re looking for a place where you can be you; no clones in suits here.
• Passion for hospitality – whether that’s a drink, a meal, an event or a bed for the night.
• You’re all about having a positive impact on the people you interact with, leaving them with a memorable experience.
• You’re not precious. We leave our egos at the door and help get things done.
• You’re up for doing things differently and trying (almost) everything once.
• If we got stuck in a lift together we’d have a good time and share a few laughs.
• You want to be part of a team that works hard, supports each other and has fun along the way.
• A strategic thinker who has a strong track record in building brands and delivering business results.
• Experience and understanding of working on lifestyle brands that are rooted in culture and community.
• Experience in creating and pulling off strong cultural event programmes that go beyond brand marketing activations across industries such as art, fashion, music, tech, wellness and the like.
• Ability to work across the entire marketing mix (brand, digital, social, PR) with a strong understanding of the creative process, digital marketing and experiential experiences.
• A personal network of strong contacts with in a variety of industries for future partnerships for the Hoxton.
• Ability to get under the skin of a brand and consumers to drive insightful ideas and opportunities.
• A conceptual, out-of-the-box thinker who inspires others; we’re up for doing things differently and trying (almost) everything once.
• The ability to think big, be brave and make things happen.